A website for a certified translation business

What they needed

A small certified translation business near Sacramento had the skill and the prices, and no way for a stranger to trust either. People who need a birth certificate translated for immigration are anxious: a rejected translation can cost them months. They will not message someone they found five minutes ago unless the site answers one question first: will my translation be accepted?

So the task was not just “a website”. It was a bilingual website, in English and Russian, that earns trust from a person who has never heard of the business, and then makes the next step so easy that nobody drops off on the way.

What we did

We designed the website around the questions a worried client asks, in the order they ask them. What will I get? Real sample translations of real documents, open to anyone. Will it be accepted? A plain answer for each agency, with links to the agency’s own rules. How much? One price per document, on the first screen. How do I start? One button.

That button is the centre of the site. It is on every page and always within reach of a thumb. It opens the messenger the client already uses (WhatsApp, Telegram, a text or an email) with the message already written, so the client only attaches a photo and taps Send. The business promises a price within 15 minutes.

For people who are not ready yet, there are more than twenty short guides, one for each document and agency they search for. Each guide answers the question in its first lines and puts the same button right below the answer. These pages are how the site gets found, in Google and in AI assistants.

The site opens in 1.7 seconds on an ordinary phone with a slow connection, and scores 99 of 100 for speed and 100 of 100 for accessibility in Google’s own test. A client who is ready to write never waits for the page.

And we set up everything around the site, so the owner did not have to:

• the domain, the hosting, and a test copy of the site where every change is checked before clients see it
• business email on the site’s own address, with separate inboxes for orders and partners
• a business phone number, WhatsApp Business and Telegram, so requests from every channel land in one place
• Google Analytics, Google Search Console and Bing, set up and checked
• a count of every request: which page it came from and what brought the visitor there
• statistics that leave out the owner’s own visits and our tests, so the numbers show only real visitors
• a private page where the owner sees every order and where it stands, from a phone
• a one-page price sheet to attach to emails, rebuilt from the site whenever a price changes
• one page for the owner that lists every service the business now runs on, with a link to each

What it gives them

The website started bringing the business clients in its second week after launch. The first paying client said ChatGPT had recommended the business as one of the best in the area. Nobody paid for that: the site was simply built so that Google, Bing and AI assistants can read a local business’s pages and quote them.

The owner now knows where each request comes from, so they know which channel is worth more of their time and money. Questions that used to need a phone call are answered on the site before the client writes. And when prices change or a new service appears, they tell us, and it is live the same day.